Nobody remembers a business that looks like everyone else.
You know what you do. Now your customers will too. True North is where every other piece of Poreia’s work starts. A clear, defensible position your business can build on.
Most businesses can explain what they do. Few can explain why it matters.
Without a clear position, every piece of marketing starts from scratch. A new tone here, a different angle there, nothing building on what came before. Customers can’t tell you apart from the business next door, and neither can the person writing your website copy. True North fixes that first, before a single logo or headline gets made.
Three things you’ll walk away with
One clear sentence that says what you do, who it’s for, and why it’s different. The thing everything else gets checked against.
The handful of ideas your business should keep repeating, in language your customers actually use.
A clear eyed look at how the businesses around you talk about themselves, so you know exactly where the gap is.
Every journey starts here. Each direction builds on the one before it.
Good fit if you’ve never written any of this down
You know your business better than anyone, but you’ve never had to say it out loud in one sentence. You’re about to brief a designer or a developer and you don’t want them guessing.
Not the right fit if you already have a clear position
If you know exactly what makes you different and just need it designed, start with First Light instead.